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Turning Good Ideas Into Reality.
ICON
MANAGEMENT, DESIGN, PRODUCTION
& SO MUCH MORE
We are ICON
the full-service marketing agency that connects
brands with
their audiences in stores, in pictures, on billboards, on signs,
in icons anywhere there are open eyes and receptive minds
We deliver great value
ABOUT
OUR BUSINESS AREA
MARKETING
MANAGEMENT
COSULTING
MERCHANDISING
PROMOTIONS
GRAPHIC DESIGN
OUR STORY
Founded in 2010, ICON continues to build its reputation with a commitment to provide quality services to clients ranging from international corporates to local start-ups.
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We provide full-service marketing solutions including design, production, and management for local businesses across Georgia. Our agency has been built around results, recommendations, a strong working relationship with our clients, and a desire to achieve better outcomes every time.
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With years of solid experience and an extensive portfolio of previous work, we are willing to go above and beyond for you to make sure that you get the best results out of your ideas and the reflection that they have on you and your company.
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Turning Good Ideas Into Reality For Over 12 Years
Business Area
Our Story
We deliver great value
introducing
Prime merchandising services by ICON
We work in every retail environment including modern & traditional trade,
convenience & Grocery channels. Our flexible teams can be quickly deployed to
match your merchandising and development requirements
TM Services
retail merchandising
compliance & audit
break-fix
OUR MERCHANDISER DELIVERS ON EVERY POINT SO THAT YOU CAN DRIVE BUSINESS AND GROW PROFITS
OUR HIGHLY TRAINED MERCHANDISING REPS ARE EMPLOYEES NOT TEMPORARY HIRES AND ARE SUPPORTED BY A SENIOR EXECUTIVE TEAM THAT HAS YEARS OF EXPERIENCE WORKING IN RETAIL
On Shelf Availability
Stock Management
Pricing Integrity
POSM Placement
Planograms
compliance & audit
Planogram Compliance
Competitive Pricing
Inventory Counts
‘Mystery Shopper’
OOS Reporting
break-fix
Installations & Assembly
Removal & Relocations
Technical Support
Resets / Retrofits
Break Fix
retail merchandising
retail merchandising
On Shelf Availability
Stock Management
Pricing Integrity
POSM Placement
Planograms
MODERN
MODERN TRADE IS MAKING INROADS
HOWEVER, TRADITIONAL TRADE STILL A
SIGNIFICANT OPPORTUNITY
TRADITIONAL
WE WORK IN BOTH ENVIRONMENTS.
YOU DO THE STRATEGY
WE DO THE EXECUTION
WHERE DO GEORGIANS SHOP?
WAREHOUSE & STOCKS
Backroom/stock room organization
Warehouse checks
inventory record accuracy
First in first out - FIFO
Stock rotation
removing damaged or freshness-
dated products
Check for mislabelling
WAREHOUSE & STOCKS
FOCUS, PURPOSE & CLARITY
WE VIEW OURSELVES AS ONE OF YOUR
EMPLOYEES AND WILL ACTIVELY SEEK TO
IMPROVE THE EXPERTISE AND VALUE THAT
WE BRING YOU
DRIVE DEMAND
TO SHOPPER
Our merchandisers influence Shopper decisions VIA THE GENERATION AND DELIVERY OF VALUE CREATING SERVICES, TO AND THROUGH OUR CUSTOMERS
DRIVE SALES
TO STORE
We work with Customers to grow together
WE SELECT THE RIGHT CUSTOMERS TO WORK WITH AND BUILD THE RELATIONSHIPS FROM BUY & SELL TO COMMERCIAL PARTNERSHIP
capture orders &
execute agreements
ENSURE THE TIMELY AND ACCURATE CAPTURE AND VALIDATION OF A SUBMITTED ORDER. ENSURE CUSTOMER
COMPLIANCE TO PRE AGREED CONTRACTUAL AGREEMENTS
Shaping orders &
creating demand
INFLUENCE, SHAPE, AND ACCURATE CAPTURE OF A CUSTOMER ORDER. GENERATE DEMAND FOR BRANDS BY PROVIDING INFO & SERVICES THAT SATISFY CUSTOMERS & SHOPPERS NEEDS
ADVANCED TECHNOLOGY
We use a complete mobile data collection solution. It is a cloud-based software for managing, scheduling, and monitoring field team activities in real-time
It allows us to oversee all stages of the store
audit, field merchandising, and field sales
processes, from assigning territories and
scheduling visits/tasks to immediately retrieving results through an online dashboard and reports
CAPTURE PHOTOS, SIGNATURES, AND MORE. OFFICE HAS IMMEDIATE ACCESS TO CAPTURED INFORMATION, AND THERE IS NO PAPER INVOLVED
Data Capture
Locations
GPS TRACKS AND MONITORS ALL FIELD ACTIVITY IN REAL-TIME. MANAGERS CAN KNOW FOR SURE THAT THE AUDITS WERE PERFORMED AT THE CORRECT POINT OF SALE
REPORTS
UP-TO-THE-MINUTE REPORTS WITH DETAILED INFORMATION, SPEEDING UP DECISION MAKING, pre-selling, and order data including
Percentage of enhanced routs by
using the ‘route optimization’ function
Visits & tasks can be scheduled by the office or on the mobile app
visits &
tasks
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Optimized
customer routes
visualy assigned stores
data access
froud prevention
field reps or office managers can optimize customer routes
managers visually assign stores to field reps, using a map
access to all data offline. Unlimited photos
GPS tracking of
All field activities
Time stamps
5 WAYS we USE MOBILE TECHNOLOGY IN STORES
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PRODUCT AVAILABILITY
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DISCOUNTS
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RETAIL PRICE
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OUT OF STOCK
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UNITS ORDERED
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IN-STORE ACTIVITY
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PHOTO & SIGNATURE
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QUALITY OF MERCHANDISING
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COMMUNICATION WITH THE RETAILER
reporting
We produce Some of the most common Merchandising, promotional & competitor field reports developed by the leading field organizations.
We also have the ability to develop custom reports for individual businesses’ needs
Get In Touch
Pixel Business Centre Tbilisi
34 Ilia Chavchavadze Avenue, Tbilisi 0179, Georgia
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Administration: +995 598 373737
Marketing Division: +995 599 001212
Contact
VS.
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